plans based on individuals’ diet history and biochemical data to help them achieve and maintain gradual behavior changes in pursuit of a healthy, balanced lifestyle. Additionally, Diaita includes a conversational agent that offers 24/7 support and feedback based on health promotion theories and behavior change techniques. This novel core technology allows Diaita to facilitate unique offerings to enhance user motivation and compliance, thus increasing the potential for success and sustainability. The team behind Diaita is a diverse group of professionals with backgrounds in dietetics, psychology, social work, software engineering, product development, information science, and business strategy. The team has rigorous knowledge and experience in industry, research, and academia, thus allowing it to present innovative solutions to the most pressing current health challenges.